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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 7: Persuading Customers
  5. Question
    When a Marketer Stresses the Benefits to Be Lost by Not
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When a Marketer Stresses the Benefits to Be Lost by Not

Question 1

Question 1

Multiple Choice

When a marketer stresses the benefits to be lost by not using the product, s/he is using ________.


A) visual complexity
B) psychologically noise
C) positive message framing
D) negative message framing
E) a two-sided appeal

Correct Answer:

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