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    Consumer Behavior
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    Exam 8: From Print and Broadcast to Social Media and Mobile Advertising
  5. Question
    Impression-Based Targeting Occurs When Advertisers Pre-Negotiate Prices for Advertising Space
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Impression-Based Targeting Occurs When Advertisers Pre-Negotiate Prices for Advertising Space

Question 31

Question 31

True/False

Impression-based targeting occurs when advertisers pre-negotiate prices for advertising space in media whose audiences largely match the profiles of the target audience.

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