Multiple Choice
________ is the believability of the endorser, spokesperson, or individual in an advertisement.
A) Source degradation
B) Source informality
C) Source formality
D) Source credibility
E) Source attractiveness
Correct Answer:
Verified
Correct Answer:
Verified
Q92: Innovators, early adopters, early majority, late majority,
Q93: Which of the following is NOT one
Q94: Consumers view promotions initiated by marketers as
Q95: The _ method measures opinion leadership by
Q96: _, or the source's persuasive impact, stems
Q98: A _ score increases as the Twitter
Q99: The process by which one person informally
Q100: A communicator's expertise, objectivity, and trustworthiness refer
Q101: The _ method of measuring opinion leadership
Q102: The three dimensions underlying consumers' engagement in