Multiple Choice
When celebrity/pro golfer Phil Mickelson appears in a commercial to talk about his experience with a prescription medication for arthritis, he is serving as a ________.
A) celebrity testimonial
B) celebrity endorsement
C) celebrity actor
D) celebrity spokesperson
E) celebrity official
Correct Answer:
Verified
Correct Answer:
Verified
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Q23: A salesperson who "looks you in the
Q24: _ reference groups serve as benchmarks for
Q25: The first people to purchase a new
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Q31: _ consists of promoting a company's image
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