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    Consumer Behavior
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    Exam 9: Reference Groups and Word-of-Mouth
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    People Who Are Compliant, Have a Tendency to Conform, Have
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People Who Are Compliant, Have a Tendency to Conform, Have

Question 49

Question 49

True/False

People who are compliant, have a tendency to conform, have a high need for affiliation, are other-directed and less likely to look for guidance from reference groups.

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