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    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
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    ________ Are Considered Expert Informal Sources of Information
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________ Are Considered Expert Informal Sources of Information

Question 111

Question 111

Multiple Choice

________ are considered expert informal sources of information.


A) Salespeople
B) Consumer Reports
C) Opinion leaders
D) Spokespeople
E) Buzz agents

Correct Answer:

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