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    Exam 9: Reference Groups and Word-of-Mouth
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    Identify the Three Dimensions Underlying Consumers' Engagement in E-Wom
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Identify the Three Dimensions Underlying Consumers' Engagement in E-Wom

Question 41

Question 41

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Identify the three dimensions underlying consumers' engagement in e-wom.

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(1) tie strength-the degree of intimacy ...

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