The Key Basis for Message Credibility Is ________

Multiple Choice

The key basis for message credibility is ________.

A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
B) the medium in which the message is delivered
C) the time of day at which the message is delivered
D) the synergies between the brand spokesperson and the product itself
E) the rate of repetition of the advertisement