Hovland, Harvey, and Sherif Conducted an Experiment on Latitude of Acceptance

Multiple Choice

Hovland, Harvey, and Sherif conducted an experiment on latitude of acceptance of ideas about the state being "wet" or "dry" on the sale of alcohol beverages. They found that:

A) the greatest change happened when a moderate discrepancy took place between the actual message and the individual's original opinion
B) the greatest change happened when an extreme discrepancy took place between the actual message and the individual's original opinion
C) it was very difficult to change the elders of the community because they wanted the state "dry"
D) the greatest change happened for only people who moved from their "dry" position to a "wet" position because they could see the economic benefits