Multiple Choice
When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.
A) micromarketing
B) mass marketing
C) mass customization
D) differentiated marketing
E) localization
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Niche marketing offers smaller companies an opportunity
Q26: Which type of differentiation is used to
Q62: _ helps a company to market more
Q63: To evaluate the different market segments your
Q64: A company or market offer can be
Q69: In target marketing,the issue of social responsibility
Q70: When it first opened for business,Home 4
Q72: Which of the following is NOT a
Q136: Explain how market variability impacts the choice
Q180: Which positioning strategy offers consumers a 'good