Multiple Choice
Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?
A) services differentiation
B) channel differentiation
C) people differentiation
D) product differentiation
E) price differentiation
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Niche marketing offers smaller companies an opportunity
Q18: Explain the four major steps in designing
Q21: Argonaut Food Stores hires better-skilled employees than
Q23: Ad man Rosser Reeves believed that firms
Q24: Your company wants to move away from
Q28: When ProFem Inc.caters to clothing,cosmetics,and toiletries markets
Q30: Your firm has decided to localize its
Q31: Superior Auto Sales,a chain of high-end used
Q53: Explain the four major segmentation variables for
Q89: When an effective program can be designed