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When Marketers at P&G Selected the Millennials,a Demographic That Includes

Question 10

Multiple Choice

When marketers at P&G selected the Millennials,a demographic that includes university students,for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?


A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning

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