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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Your Firm Has Decided to Localize Its Products and Services
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Your Firm Has Decided to Localize Its Products and Services

Question 6

Question 6

Multiple Choice

Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.


A) geographic
B) benefit
C) end-use
D) customer
E) image

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