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    Marketing Management
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and
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Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users,and

Question 7

Question 7

Multiple Choice

Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users,and regular users of a product.This method of segmentation is called ________.


A) user status
B) usage rates
C) benefit
D) behavior
E) loyalty status

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