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    Exam 9: New Product Development and Product Life-Cycle Strategies
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    Using a ________,A Company Launches a Product in a Few
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Using a ________,A Company Launches a Product in a Few

Question 80

Question 80

Multiple Choice

Using a ________,a company launches a product in a few regional markets and then expands based on how successful the product is.


A) simulated market
B) controlled market
C) concentrated market
D) market rollout
E) market blitz

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