At Candy Empire,a Large Regional Chain of Candy Stores,employees from Marketing,design,production,and

Multiple Choice

At Candy Empire,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Candy Empire uses a(n) ________ approach.

A) customer-centered new-product development
B) sequential new-product development
C) team-based new-product development
D) innovation management system
E) consumer composite