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    Exam 9: New Product Development and Product Life-Cycle Strategies
  5. Question
    Which Stage in the PLC Normally Lasts Longest and Poses
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Which Stage in the PLC Normally Lasts Longest and Poses

Question 9

Question 9

Multiple Choice

Which stage in the PLC normally lasts longest and poses strong challenges to the marketing managers?


A) growth
B) decline
C) maturity
D) phase-in
E) adoption

Correct Answer:

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