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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Data About the Recency,frequency,and Monetary Value of Past Purchases Are
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Data About the Recency,frequency,and Monetary Value of Past Purchases Are

Question 48

Question 48

Multiple Choice

Data about the recency,frequency,and monetary value of past purchases are included in the ________ category of a customer database.


A) demographic
B) psychographic
C) geographic
D) behavioral
E) assessment

Correct Answer:

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