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    Marketing Management
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    ________ Are Designed to Engage Consumers in Interactions That Will
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________ Are Designed to Engage Consumers in Interactions That Will

Question 45

Question 45

Multiple Choice

________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome.


A) Corporate Web sites
B) Marketing Web sites
C) Web communities
D) Brand Web sites
E) Affiliate programs

Correct Answer:

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