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    Marketing Management
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    ________ Is the Term Used to Describe a Company That
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________ Is the Term Used to Describe a Company That

Question 46

Question 46

Multiple Choice

________ is the term used to describe a company that does not use online marketing.


A) Offlist business
B) Brick-and-mortar
C) Click-and-mortar
D) E-business
E) Corporate site

Correct Answer:

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