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Direct-Response Advertisements Always Contain/use___________,making It Easier for Marketers to Gauge

Question 85

Multiple Choice

Direct-response advertisements always contain/use___________,making it easier for marketers to gauge the effectiveness of their sales pitches.


A) a mailing address for comments
B) 60 or 120 seconds long TV spots
C) a hit button to record the number of viewers
D) an account number
E) pop-ups

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