Which of the Following Best Explains Why Direct-Response Television Commercials

Multiple Choice

Which of the following best explains why direct-response television commercials have seen an increase in popularity in recent years?

A) It has become simpler to replicate the success of previous direct-response TV ads.
B) Traditional broadcast and cable advertising has become prohibitively expensive for many mid-sized companies.
C) Return on advertising investment can be easily measured.
D) The popularity of home shopping channels has lent direct-response commercials more credibility.
E) Consumers are more likely to respond to this type of marketing than to other forms of direct marketing.