Multiple Choice
A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers.Which of the following forms of direct marketing would this producer most likely choose?
A) interactive TV
B) direct-response TV
C) mobile phone
D) direct mail
E) podcasting
Correct Answer:
Verified
Correct Answer:
Verified
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