Multiple Choice
Firms that serve small segments not being pursued by other firms are called ________.
A) market followers
B) direct marketers
C) market challengers
D) market nichers
E) market leaders
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q64: Give examples of competitor objectives and discuss
Q107: "Destroying" a close competitor can actually damage
Q111: At the narrowest level, a company can
Q138: Under which of the following conditions would
Q139: According to management at hotel chain Ritz-Carlton,"It's
Q140: There are specific kinds of information that
Q142: A market nicher can specialize along all
Q145: The market challenger may launch a full
Q146: Each competitor has a mix of objectives.The
Q148: Rather than competing head to head with