Multiple Choice
A commercial comes on for an arthritis crème. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the ________ route to persuasion.
A) peripheral
B) heuristic
C) central
D) relevant
Correct Answer:
Verified
Correct Answer:
Verified
Q27: Despite the results of some controlled laboratory
Q32: Cognitively based attitude is to _ as
Q44: Jane is asked what kind of computer
Q126: Explicit attitudes are _, while implicit attitudes
Q127: Your best friend Nina may or may
Q161: The Rolling Stones' "Satisfaction" was playing on
Q172: Recent ads on television portray the embarrassment
Q180: The makers of different over-the-counter pain relievers
Q187: Lori downloads and listens to MP3s to
Q194: _ attitudes are based primarily on people's