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    Exam 14: Building Customer Relationships
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    The Individual Processes That Give Meaning to the Stimuli Confronting
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The Individual Processes That Give Meaning to the Stimuli Confronting

Question 42

Question 42

Multiple Choice

The individual processes that give meaning to the stimuli confronting consumers are a(n)


A) motivation.
B) perception.
C) attitude.
D) cognition.

Correct Answer:

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