Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-An approach that recognizes that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups