Multiple Choice
Match the term with its definition.
-The starting point for all behavior
A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups
Correct Answer:
Verified
Correct Answer:
Verified
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