Multiple Choice
Match the term with its definition
-The features or characteristics of a product or service that customers use for comparison
A) 80/20 principle
B) customer database
C) customer segmentation strategy
D) evaluative criteria
E) evoked set
F) post-purchase dissonance
G) recency-frequency-monetary analysis
H) social classes
I) touch point
J) transactional relationship
Correct Answer:
Verified
Correct Answer:
Verified
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