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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    A Product Is a Key Element in the
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A Product Is a Key Element in the

Question 5

Question 5

Multiple Choice

A product is a key element in the .At one extreme,it may consist of pure tangible goods or at the other extreme,pure services.


A) brand equity
B) brand extension
C) market offering
D) co- branding
E) value chain

Correct Answer:

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