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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    An Apparel Marketer Is Planning to Launch an Existing Brand
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An Apparel Marketer Is Planning to Launch an Existing Brand

Question 9

Question 9

Multiple Choice

An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?


A) line extension
B) brand extension
C) rebranding
D) new brands
E) multibranding

Correct Answer:

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