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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Consumers Form Relationships with Products Via Brands
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Consumers Form Relationships with Products Via Brands

Question 8

Question 8

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Consumers form relationships with products via brands.What might happen that allows a consumer to move from merely recognizing a brand to preferring a brand?

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A consumer has likely tried the brand at...

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