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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Means That Service Quality Depends on the Quality of Buyer-
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Means That Service Quality Depends on the Quality of Buyer-

Question 21

Question 21

Multiple Choice

means that service quality depends on the quality of buyer- seller interaction during the service encounter.


A) Internal marketing
B) Service productivity
C) Service differentiation
D) Interactive marketing
E) External marketing

Correct Answer:

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