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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Means That Services Cannot Be Seen,tasted,felt,heard,or Smelled Before They Are
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Means That Services Cannot Be Seen,tasted,felt,heard,or Smelled Before They Are

Question 18

Question 18

Multiple Choice

means that services cannot be seen,tasted,felt,heard,or smelled before they are bought.


A) Service inseparability
B) Service intangibility
C) Service perishability
D) Service variability
E) Service heterogeneity

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