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    Exam 8: Products, Services, and Brands: Building Customer Value
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    We Define a as Anything That Can Be Offered to a Market
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We Define a as Anything That Can Be Offered to a Market

Question 17

Question 17

Multiple Choice

We define a as anything that can be offered to a market for attention,acquisition,use,or consumption and that might satisfy a want or need.


A) private brand
B) service encounter
C) service variability
D) service
E) product

Correct Answer:

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