Multiple Choice
International Drilling Company segments its foreign markets by their overall level of economic development.This firm segments on what basis?
A) economic factors
B) cultural factors
C) political factors
D) legal factors
E) geographic factors
Correct Answer:

Verified
Correct Answer:
Verified
Q34: Which type of statement first indicates the
Q35: Which type of segmentation centers on the
Q36: Compare and contrast four major segmenting strategies.
Q37: If Kool- Aid promotes a year- round
Q38: In what ways might a marketer engage
Q40: There are many exceptions to the geographic
Q41: Pendergraff Pet Supplies divides the pet market
Q42: What factors may impact segment attractiveness?
Q43: Ford Motor Company emphasizes "Quality First-Ford Tough"
Q44: When firms use symbols,colors,or characters to convey