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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Firms Use Symbols,colors,or Characters to Convey Their Personalities,they Are
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When Firms Use Symbols,colors,or Characters to Convey Their Personalities,they Are

Question 44

Question 44

Multiple Choice

When firms use symbols,colors,or characters to convey their personalities,they are using differentiation.


A) reputation
B) subliminal
C) image
D) company
E) people

Correct Answer:

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