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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Ford Motor Company Emphasizes "Quality First-Ford Tough" in Its Truck
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Ford Motor Company Emphasizes "Quality First-Ford Tough" in Its Truck

Question 43

Question 43

Multiple Choice

Ford Motor Company emphasizes "Quality First-Ford Tough" in its truck products.In doing so,the company has developed a differentiation strategy based on _ .


A) people
B) image
C) positioning
D) services
E) products

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