When Marketers at Procter & Gamble Selected the Millennials,a Demographic

Multiple Choice

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer- driven marketing strategy?

A) mass marketing
B) positioning
C) targeting
D) market segmenting
E) differentiation