Multiple Choice
Which of the following statements illustrates why stereotypes should be avoided when using age and life- cycle segmentation?
A) Some 70 year olds use wheelchairs;others play tennis.
B) The majority of 20 year olds have to work;the same holds true for 30 and 40 year olds.
C) Old women love to shop;young women love it more!
D) Most 10- year- old boys are mischievous.
E) both C and D
Correct Answer:

Verified
Correct Answer:
Verified
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