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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When the Size,purchasing Power,and Profiles of a Market Segment Can
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When the Size,purchasing Power,and Profiles of a Market Segment Can

Question 75

Question 75

Multiple Choice

When the size,purchasing power,and profiles of a market segment can be determined,it possesses the requirement of being .


A) substantial
B) observable
C) accessible
D) measurable
E) actionable

Correct Answer:

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