Solved

The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses,or

Question 118

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is segmentation.

A) age and life cycle
B) psychographic
C) demographic
D) behavioral
E) geographic

Related Questions

Q18: Explain the four major steps in designing

Q30: In evaluating different market segments, a firm

Q113: A marketer focuses on several commonalities among

Q114: Shampoo marketers rate buyers as light,medium,or heavy

Q117: What is one way in which a

Q119: Which difficult- to- sustain positioning strategy attempts

Q120: How might a marketer benefit from using

Q121: Mass marketers,such as Target and Venture Stores,often

Q122: Which of the following is the most

Q123: Your firm has decided to localize its