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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    A Marketer Focuses on Several Commonalities Among All Consumers
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A Marketer Focuses on Several Commonalities Among All Consumers

Question 113

Question 113

Multiple Choice

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in _ .


A) differentiated marketing
B) concentrated marketing
C) mass customization
D) segmented marketing
E) undifferentiated marketing

Correct Answer:

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