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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users
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Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users

Question 114

Question 114

Multiple Choice

Shampoo marketers rate buyers as light,medium,or heavy product users.This is segmentation.


A) usage rate
B) occasions
C) benefit
D) psychographic
E) user status

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