Multiple Choice
Shampoo marketers rate buyers as light,medium,or heavy product users.This is segmentation.
A) usage rate
B) occasions
C) benefit
D) psychographic
E) user status
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q18: Explain the four major steps in designing
Q30: In evaluating different market segments, a firm
Q109: ByWay Ventures chose a differentiated marketing strategy.The
Q110: MTV targets the world's teenagers,who have similar
Q111: As You Like It,Inc.customizes its offers to
Q112: When a company chooses a target marketing
Q113: A marketer focuses on several commonalities among
Q117: What is one way in which a
Q118: The division of buyers into groups based
Q119: Which difficult- to- sustain positioning strategy attempts