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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    You Have Discovered That the Segments You Are Targeting Are
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You Have Discovered That the Segments You Are Targeting Are

Question 51

Question 51

Multiple Choice

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are .


A) differentiable
B) accessible
C) reachable
D) observable
E) measurable

Correct Answer:

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