Question 1

Pendergraff Pet Supplies divides the pet market according to the owners' race,occupation,income,and family life cycle.What type of segmentation does Pendergraff use?

Accepted Answer

A) behavioral 
B) geographic 
C) demographic 
D) psychographic 
E) lifestyle

Question 2

What factors may impact segment attractiveness?

Accepted Answer

The answer of What factors may impact segment attractiveness?...

Question 3

Ford Motor Company emphasizes "Quality First-Ford Tough" in its truck products.In doing so,the company has developed a differentiation strategy based on _ .

Accepted Answer

A) people 
B) image 
C) positioning 
D) services 
E) products

Question 4

When firms use symbols,colors,or characters to convey their personalities,they are using differentiation.

Accepted Answer

A) reputation 
B) subliminal 
C) image 
D) company 
E) people

Question 5

When it first opened for business,Home Depot claimed to offer better products at lower prices.This hard- to- sustain value proposition is called .

Accepted Answer

A) more- for- more 
B) same- for- less 
C) more- for- the- same 
D) same- for- more 
E) more- for- less

Question 6

Consumers can show their allegiance to brands,stores,or companies.Marketers can use this information to segment consumers by .

Accepted Answer

A) usage rate 
B) store type 
C) brand preference 
D) user status 
E) loyalty status

Question 7

Which group determines a product's position relative to competing products?

Accepted Answer

A) suppliers 
B) manufacturers 
C) consumers 
D) retailers 
E) wholesalers

Question 8

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioral data.

Accepted Answer

A) True 
 B)False

Question 9

When an effective program can be designed for attracting and serving a chosen segment,the segment is best described as .

Accepted Answer

A) reachable 
B) accessible 
C) differentiable 
D) actionable 
E) measurable

Question 10

Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of .

Accepted Answer

A) psychographic segmentation 
B) life- cycle segmentation 
C) intermarket segmentation 
D) targeting segmentation 
E) loyalty segmentation

Question 11

You have discovered that the segments you are targeting are conceptually distinguishable and respond differently to different marketing mix elements and programs.These segments are .

Accepted Answer

A) differentiable 
B) accessible 
C) reachable 
D) observable 
E) measurable

Question 12

Developing a strong position within several segments creates more total sales than marketing across all segments.

Accepted Answer

A) target 
B) niche 
C) undifferentiated 
D) differentiated 
E) individual

Question 13

A company or store gains a(n)by differentiating its products and delivering more value.

Accepted Answer

A) positioning advantage 
B) competitive advantage 
C) synergy 
D) cost advantage 
E) efficiency advantage

Question 14

In general,a company should enter only segments in which it can and .

Accepted Answer

A) offer lower prices;develop customer loyalty 
B) offer superior value;gain advantages over competitors 
C) offer superior value;ship faster 
D) offer lower prices;ship faster 
E) gain advantages over competitors;mass market its products

Question 15

What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?

Accepted Answer

The answer of What is one major assumption made by...

Question 16

When a company interacts one- on- one with large numbers of customers to create customer- unique value by designing products and services tailor- made to individual needs,it is following .

Accepted Answer

A) differentiated marketing 
B) localization 
C) mass customization 
D) mass marketing 
E) micromarketing

Question 17

When Walmart customizes its merchandise store by store to meet shopper needs,it is practicing .

Accepted Answer

A) psychographic marketing 
B) individual marketing 
C) niche marketing 
D) social segmentation 
E) local marketing

Question 18

Bob and Phyllis Cords own two retail stores,one in Pottstown and one in Norristown.Though the towns are only 40 miles apart,the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of .

Accepted Answer

A) local marketing 
B) demographic segmentation 
C) mass customization 
D) psychographic segmentation 
E) A and C

Question 19

Lifestyle characteristics and personality characteristics are two types of variables used in segmentation.

Accepted Answer

A) demographic 
B) user status 
C) psychographic 
D) behavioral 
E) social class

Question 20

Superior Auto Sales,a chain of high- end used car dealerships,wants to sum up its company positioning and brand positioning in a formal way.Superior's management would use a .

Accepted Answer

A) vision statement 
B) company statement 
C) positioning statement 
D) mission statement 
E) competitive statement

Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers