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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ByWay Ventures Chose a Differentiated Marketing Strategy
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ByWay Ventures Chose a Differentiated Marketing Strategy

Question 109

Question 109

Multiple Choice

ByWay Ventures chose a differentiated marketing strategy.The company had to weigh against when selecting this strategy.


A) extra research;costs
B) geographic segmentation;demographic segmentation
C) attitudes;perceptions
D) sales analysis;sales
E) increased sales;increased costs

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