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This Group of Consumers Tends to Buy More Branded Products

Question 2

Multiple Choice

This group of consumers tends to buy more branded products and to make shopping a family event,with children having a big say in the purchase decision.In general,they are very brand loyal,and they favor companies who show special interest in them.


A) Hispanic Americans
B) the upper middles
C) Asian Americans
D) African Americans
E) mature consumers

Correct Answer:

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