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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Which Form of Data Below Can Usually Be Obtained More
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Which Form of Data Below Can Usually Be Obtained More

Question 121

Question 121

Multiple Choice

Which form of data below can usually be obtained more quickly and at a lower cost than the others?


A) experimental research
B) survey research
C) observational research
D) primary
E) secondary

Correct Answer:

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