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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    For Primary Data to Be Useful to Marketers,it Must Be
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For Primary Data to Be Useful to Marketers,it Must Be

Question 118

Question 118

Multiple Choice

For primary data to be useful to marketers,it must be relevant,current,unbiased,and .


A) accurate
B) collected before secondary data
C) inexpensive
D) experimental
E) descriptive

Correct Answer:

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